JC COLLECTIVE STORE
Location: Yuexiu District, Guangzhou City
Area: 800 m2
Design Scope: Standard chain store design
Time of Design: May 2014
Completion Time: November 2014
JC Brand City is a collective chain store of many leisure and sports clothing brands. It requires the design to reflect various brands while embodying the characteristics of the store itself, which poses an urgent problem to be solved in the project. ADDDESIGN has a sufficient understanding of the consumption ideas of modern Chinese consumers. That is, they pursue personalized products, trend of fashion and brand effect, and care about the value equation between the spent money and time and the gained experience. Designers apply the thought of tolerance to the whole space, i.e. the ideas of seeking common grounds while being different and having an open attitude. Guided by the design scheme, not only is the interior space personalized, but also currently popular symbols and the modern style are combined. Thus, while shopping, customers can experience the style and values conveyed by the space. Through positioning the different natures of brands and exploring the possibility of integrating them, designers enhance the value of each brand and produce a better synergistic effect.