GUANGZHOU

BUSINESS\

JC COLLECTIVE STORE

JC品牌集合店

PROJECT INFORMATION / 項目信息

Developer: JC
Location: Yuexiu District, Guangzhou City
Area: 800 m2
Design Scope: Standard chain store design
Time of Design: May 2014
Completion Time: November 2014

發展商/JC;
项目地點/廣州市越秀區;
项目面積/800㎡;
設計範圍/連鎖店標準設計;
設計時間/2014年5月;
竣工時間/2014年11月;

JC Brand City is a collective chain store of many leisure and sports clothing brands. It requires the design to reflect various brands while embodying the characteristics of the store itself, which poses an urgent problem to be solved in the project. ADDDESIGN has a sufficient understanding of the consumption ideas of modern Chinese consumers. That is, they pursue personalized products, trend of fashion and brand effect, and care about the value equation between the spent money and time and the gained experience. Designers apply the thought of tolerance to the whole space, i.e. the ideas of seeking common grounds while being different and having an open attitude. Guided by the design scheme, not only is the interior space personalized, but also currently popular symbols and the modern style are combined. Thus, while shopping, customers can experience the style and values conveyed by the space. Through positioning the different natures of brands and exploring the possibility of integrating them, designers enhance the value of each brand and produce a better synergistic effect.

JC品牌城是集合了眾多休閒運動服裝品牌的集合連鎖店,需要集合眾多品牌的同時又能體現出集合店自身的品牌特點,這樣的要求為這個项目提出了一個急需解決的問題。加設計(ADDDESIGN)對中國現代消費者的消費觀念有著充分的理解和把握,即愈益追求個性化,注重時尚潮流和品牌效應,並強調付出金錢和時間後獲得理想的體驗的價值等式。設計師將相容的思想貫穿到空間中,即求同存異,開放包容。在設計統籌下,為室內注入人性化的設計,並將當今流行的抽象符號與現代風格結合,令客戶在選購商品的同時體驗空間的格調和價值主張。通過定位各品牌不同的特質和探索相容的可能性,從而令每一個獨立品牌的價值在得到提升的同時,產生更優質的協同效應。

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